We produced a suite of six paid social ads for Ocean Bottle, created to raise brand awareness and drive product sales through platform-native video content. The creative approach blended a mix of lo-fi, UGC-style edits with more polished, high-production visuals, giving the campaign a flexible feel that resonated across different audience segments. Captions, fast pacing, and constant frame changes were used throughout to maximise attention and engagement. This case highlights just two of the six assets produced for the full campaign.

PROJECT

RESULTS

The campaign achieved strong results across key platforms, with boosted engagement and higher-than-average click-through rates. Each asset played a role in helping Ocean Bottle reach new audiences and convert interest into action. The hybrid mix of hi-fi and lo-fi styles gave the brand a dynamic, authentic presence, and all six videos were activated across paid and organic channels to maximise impact.

• 6x paid social video ads

• A mix of lo-fi and hi-fi  content

• optimised for Instagram, TikTok, and Meta Ads

• Multiple hook and CTA variations

• Captioned and formatted for silent viewing

• Exported for performance and A/B testing across platforms

DELIVERABLES

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